Role overview

Geotab is a global leader in IoT and connected transportation, processing billions of data points daily to help businesses optimize their fleets and improve driver safety. As Senior Manager, Community & Social Media, you will develop and execute Geotab’s global social media strategy and oversee its community ecosystem, working across multiple channels to build trust and engagement with fleet operators, technology partners, and industry stakeholders.

Key responsibilities

Develop and own the global organic social media strategy across platforms including LinkedIn, YouTube, Facebook, and Instagram, with content tailored to fleet managers, logistics professionals, and reseller partners.
Manage editorial calendars, publishing schedules, and real-time community engagement across all organic social channels to maintain consistent brand presence.
Build, grow, and moderate Geotab’s owned community platforms to drive adoption, participation, and retention among customers, partners, and developers.
Lead, mentor, and develop a team of social media managers and community specialists, establishing clear performance goals, workflows, and governance frameworks.
Design and execute strategic community initiatives such as customer advocate programs, partner forums, industry advisory groups, and live programming including livestreams, webinars, and podcasts.
Establish a social-first content framework and editorial standards that translate product developments and thought leadership into engaging, platform-native content.
Define key performance indicators for community and social channels, deliver regular performance reports to leadership, and use data to test and refine strategy.
Partner with paid media, brand, demand generation, and product marketing teams to align strategies and integrate social across product launches and employee advocacy initiatives.
Collaborate with corporate communications and PR teams on social media crisis response protocols and brand reputation management.

Requirements

Seven to ten or more years of progressive experience in social media management, community building, digital marketing, or a related communications field.
Minimum three to five years of direct team leadership or people management experience.
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related discipline; an advanced degree such as an MBA or Master’s in Marketing or Communications is a plus.
Deep expertise in B2B social media strategy, organic growth, and building or scaling online communities across customer, partner, and developer segments.
Proficiency with social management and community platforms such as Sprout Social, Hootsuite, Gainsight Communities, Khoros, or Discourse, along with analytical and listening tools.
Strong written and verbal communication skills, exceptional editorial judgment, and a collaborative, coaching, results-oriented leadership approach.
Strong analytical capabilities and proven success working in fast-paced, matrixed environments.

What makes this role worth considering

Geotab is a certified Great Place to Work with a diverse, innovative team culture that values collaboration and encourages employees to take on new challenges beyond their initial responsibilities. Based in Oakville or Toronto, Ontario, you will join a growing organization that prioritizes operational excellence and offers opportunities to lead meaningful work that impacts fleet safety and sustainability across industries.