Role overview

This position sits at the centre of Etihad Airways’ social media operations, owning the complete strategy and planning function across all platforms. You will serve as the primary intake point for social media requests from across the business, translating organisational goals into actionable, prioritised social plans that drive performance and consistency.

Key responsibilities

Develop and own the end-to-end social media strategy aligned with business and marketing objectives across all platforms.
Act as the single intake owner for all social media briefs from internal stakeholders, assessing and prioritising requests against a master social media calendar.
Translate business objectives into clear social media plans, content priorities, and platform recommendations in collaboration with Brand and Creative teams.
Define and manage always-on content cadence and volume across platforms, balancing routine coverage with campaign and activation demands.
Monitor social media performance across all channels and provide actionable insights and optimisation recommendations to improve content effectiveness.
Partner with the Social Media Boosting Specialist to align paid amplification with organic strategy and direct performance tracking and reporting.
Act as the primary point of contact for all social media requests across internal departments, managing stakeholder relationships and expectations while ensuring clear communication and consistent ways of working.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least six years of experience in social media strategy, planning, or digital marketing.
Strong understanding of social platforms, content formats, and the factors that drive performance.
Demonstrated experience managing relationships with multiple stakeholders in a fast-paced environment.
Strategic thinking ability with strong organisational and analytical skills.
Excellent written and verbal communication and presentation skills.

What makes this role worth considering

You will work for the UAE’s national airline at a pivotal moment in its growth, with the organisation pursuing its “Journey 2030” ambition to expand its fleet, network, and workforce. Based in Abu Dhabi, you will operate within a global aviation business connecting people and cultures across continents.

How to apply

Use the Apply button to view the official job posting and submit your application on Etihad Airways Careers: Latest Jobs and How to Apply's careers site.

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