Role overview

Wealthsimple is Canada’s leading financial innovator, serving over 4 million Canadians with managed investing, trading, cryptocurrency, tax filing, and spending solutions. As Senior Specialist, Growth Marketing for Wealthsimple Business, you’ll lead net-new customer acquisition for the SMB segment, building the acquisition engine from the ground up to reach millions of small businesses who don’t yet know Wealthsimple offers business banking.

Key responsibilities

Own SMB-specific customer acquisition by exploring and testing across multiple channel types including paid media, partnerships, content, and community initiatives.
Run the team’s growth experimentation cadence, conducting CAC/LTV analysis and funnel experiments that develop into repeatable, scalable campaigns measured through to sales pipeline.
Test positioning and messaging designed to introduce the SMB segment to Wealthsimple Business for the first time.
Own growth-focused webinars and programs aimed at reaching new audiences rather than nurturing existing customers.
Partner with the Demand Gen Specialist to ensure acquisition experiments inform nurture efforts and vice versa.
Integrate AI into daily work including creative and copy iteration, audience research, and campaign experimentation to accelerate testing cycles.

Requirements

Four to six or more years of experience in growth or performance marketing with a documented track record of generating demand and measuring results through to downstream pipeline value.
Demonstrated experience building and running growth experiments including channel tests, funnel optimization, and CAC/LTV analysis rather than simply executing established media plans.
Experience marketing to segments or products with limited brand awareness, understanding how messaging and channel strategy differ when introducing a category to new audiences.
Track record running net-new-audience programs such as webinars, partnerships, or co-marketing initiatives focused on reaching unfamiliar audiences.
Analytical mindset using data to diagnose problems, prioritize opportunities, and recommend actions beyond reporting on results.
Clear written communication skills to translate test results and positioning ideas for cross-functional teams.
Demonstrated habit of using AI as a core working tool through lead enrichment workflows, creative generation and testing, or data analysis acceleration.

What makes this role worth considering

This is a genuine build-from-scratch opportunity where you’ll define the acquisition strategy rather than optimize an existing one. You’ll work with talented, curious teammates across a hybrid organization spanning North America, with benefits including top-tier health coverage, employer-matched savings through Wealthsimple for Business, 20 vacation days plus 4 wellness days, unlimited sick and mental health days, and the ability to work outside Canada for up to 90 days annually.